2020 Print Sales Changes

2020 is here, and with the new year I’m going to make some changes to how I’m selling prints. For reference, here is the way I have done it up to this point:

  • Small size
    • Open editions (semigloss paper, matted)
  • Medium size
    • Open editions (semigloss paper, matted)
    • Limited editions (matte paper, matted and framed)
  • Large size
    • Limited editions (matte paper, matted and framed)

Going forward, I’m discontinuing my medium size open editions, and will start taking medium size limited editions that aren’t framed to shows. Why make these changes?

  • Open editions are not allowed at some shows. 
  • It will simplify things. Small prints will be open editions, and medium and large prints will be limited editions. I will no longer have the same size sold as open editions and limited editions. 
  • It will eliminate one tote that I have to take to shows.
  • I will be able to get rid of one of my print racks, which will open up a little more wall and table space in my booth. 
  • If someone wants a limited edition, but doesn’t like my frames, this will allow them to purchase the print and frame it themselves. 

I will continue to sell my current inventory of medium size open editions at the same price, and will continue to print and sell small size open editions at shows I can. Unfortunately, it will be messy until I sell the remaining inventory of my medium open editions, and it’s definitely a gamble from a sales perspective. However, I think in the long run it will be a good decision.

Finally, I will be reducing limited edition pricing by about 10%. 

If you have any questions, don’t hesitate to reach out using any of the methods on my contact page

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